May 9, 2011 § Leave a comment
Pom Wonderful Presents: The Greatest Movie Ever Sold
Just saw this a week and a half ago at the Hot Docs Film Festival. For anyone interested in product placement and the infiltration of advertising in all aspects of our existence, this is the documentary to see. What I thought the movie highlighted well is how inescapable advertising is (unless you live in a remote area) in North America and how much it has become part our normal landscape. I now come to expect odd insertions of lines advertising products in movies and tv shows and almost don’t notice them anymore. It was a good reminder of how much our minds are jammed and polluted by all of this stuff.