October 9, 2010 § 5 Comments
“Till at last the child’s mind is these suggestions, and the sum of the suggestions is the child’s mind. And not the child’s mind only. The adult’s mind too-all his life long. The mind that judges and desire and decides-made up of these suggestions. But all these suggestions are our suggestions… Suggestions from the State.” – Aldous Huxley, Brave New World, Ch. 2
Every time I drive into the city, I am struck by the incredible number of billboards that line the roads as I drive into the downtown core. Once upon a time I was able to observe to beautiful lake to my right, but now that view is blocked by a cluster of waterfront condos that have turned the public space into corporate profit. Now my eyes are drawn to the left, to the wonderful billboards that educate me on where I’m lacking in my life: how imperfect my body necessarily is, how behind the times all my current electronics are, how much TV I’m missing, and the things I must buy in order to correct all of these problems that are keeping me from my true happiness and satisfaction.
I am constantly bombarded by advertising wherever I go and there seems to be no escape. Everything – everything – can be made into an ad. I often don’t know what to do with myself when I’m in urban centres because my mind is overloaded with these messages that make me feel that the magic of life is in what I buy. I wonder what it’ll be like as these centres expand and if there will truly be places to escape. I wonder what this constant bombardment is doing to my brain: Do I make proper choices or am I fooled into doing what I’m being told to do and fooling myself into thinking I have real control over what I do?